Self replicating websites - an important tool for the success of MLM marketers

People are looking for ways to earn extra dollars. They are examining various opportunities to work from home to supplement their income.  MLM is not a new term for those looking for home based business opportunities or for part-time income (in addition to their regular job). Often the word “scheme” is used after MLM and that is misleading.

MLM is not a scheme, it’s a marketing strategy and there are several companies that have followed this strategy for their success. Some of the biggest businesses in the country like Tupperware and Avon followed this business strategy and they are extremely successful in their line of business.

What is MLM Marketing?

It’s a marketing strategy where the sales force is compensated not only for sales they personally generate but also for the sales of the distributors that they have recruited. Hence this marketing model created a downline of distributors and a hierarchy of multiple compensation levels.

Relationships, replicated sites and word of mouth marketing - these are the three most important tools of a MLM marketer.  He needs to build relationship with his visitors, inspire them to join his network and spread the news of his business through word of mouth marketing.

Here are a few things that a MLM marketer must do before he joins a networking business:

Things to Do:

Evaluate Yourself

Before joining a business, a MLM marketer must evaluate if he is really interested in joining a MLM business. A network marketer needs to perform the dual role of a salesperson and a recruiter simultaneously - he has to sell the product and recruit distributors into his network. Self replicating websites can help him in attracting visitors to his site and building a business network.

Replicating websites are easy to use and are an important tool for establishing a marketer’s online business identity. Marketers can link their social networking sites to the replicating sites to make their online business presence more credible and customer friendly. Replicated sites are usually infused with autoresponders.

A marketer must believe in the product he is selling

Thorough knowledge of the product is not enough for a network marketer. He must believe in the product and its merits. A marketer must put himself in the shoes of his customers and think will he really buy this product/service? Why? How’s the price? A marketer must do this before joining a MLM business. The success of a MLM business is largely dependent on the product/service it is offering. So a marketer must evaluate the product/service as well before joining a business.

Be Prepared for Some Training

A network marketer cannot expect to start his business right away. He has to spend some time understanding the product/service that he has to sell. He also needs to spend some time getting accustomed to the replicated websites and its features. Once a marketer joins an MLM business, he must also be prepared to devote some time training new distributors who join his network. 

Replicating Websites can accelerate an MLM business process

MLM business is not easy and only the strongest, most diligent and dedicated people can achieve success in this form of marketing. The success of a network marketing business is largely dependent on the product or services it’s selling. If a marketer is selling a product/service that his consumers need to buy once in their life time, then his chance of success in MLM business is rare. An MLM marketer must sell items that consumers need to buy again and again. Following are a few important items that a networker must have for his success:

Good Networking Capability

Networking is crucial in any business today. But for a network marketer, networking is his lifeline. Networking is the real investment an MLM marketer must make. While not all of his contacts are his potential customers or distributors, there may some that are. To succeed in this form of marketing, he must keep meeting people and network with them. An MLM marketer must try to expand his network - induct new people to his network and tell them about the great features of his product/service.

A Good Replicating System

For success, a network marketer needs to have a good replicating system consisting of replicating websites, autoresponders and other advanced back office features like a good contact manager. A replicated system should also be easy to use, reliable and user friendly so that a large time investment is not needed to train distributors.

Autoresponders are an important tool for marketers. Usually autoresponders are integrated with replicated websites. They are automated email messages that are sent at regular intervals to keep customers updated about the products/services and to maintain regular contact with them. They can also be used to make important announcements within the team.

A good replicating system must also be customizable. A distributor must be able to add links to his social networking sites or upload his photo or video. This makes distributors more comfortable using a replicated site because he can customize it the way he feels will help him get more leads.

Accessibility of a Replicating Site

A networker must be able to access his replicated system on his smart phone, desktop or laptop. This enables him to stay connected with his distributors and customers 24x7. This also ensures that he does not need to stay glued to his desk or have to be in the office in order to work.
A replicated website is an integral part of any MLM business and the success or failure of a business is dependent on the system to a large extent. A good replicating system helps a marketer by accelerating the process of attracting new customers and distributors.